MISHOOS Studio is a boutique product design and industrial design studio. For years, the studio has provided extensive planning, development, design, and production services to entrepreneurs, startups, and companies. The studio leads and navigates each project and required technology from the idea stage to the finished product stage.

With a structured, clear, and effective methodology developed over the years, our combination of experience, seniority, and great passion for creation and innovation is a winning recipe for every product and every customer. We know how to analyze and approach every project correctly, face any challenge, and realize the potential inherent in any idea, patent, or product. Our starting point gives us an advantage over our competitors and allows us to provide our customers with significant added value.

We conduct open, transparent, important, and fruitful dialogue with our clients, resulting in an impressive process and outcomes. Every day, we push the boundaries to achieve the best results. MISHOOS Studio has a deep and well-established understanding and knowledge in the field, supported by a wide and diverse team in all areas of design and engineering, including plastics engineering, mechanical engineering, electronic engineering, and more.

Within the framework of the studio, we manufacture and produce models, prototypes, and designs, utilizing techniques from 3D printing to detailed and precise manual modeling. We integrate all the necessary elements for development and production, from 3D simulations to matching raw materials and production technologies.

Studio MISHOOS manufactures directly and exclusively in several factories in China, creating complex models and molds for small series and mass production in plastics, polymers, metals, and more. The studio specializes in developing and designing consumer products, medical devices, complex products, electronic and robotic products, technological products, and more.

Founded in 2011 by industrial designer Michael Shoosterman, he holds a bachelor’s degree in education and design from the Department of Design at the Kibbutzim Seminar, Tel Aviv, and has a teaching certificate. He lectures on design, innovation, and entrepreneurship and offers workshops on these topics. Since 2015, he has served as a senior lecturer and head of the Department of Industrial Design at the Center for Design and Technology for Practical Engineers at Ariel University.

Michael is an official consultant to "Maof" (11619) in the fields of industrial design, entrepreneurship, and innovation. He holds an MBA with a specialization in marketing and a director’s certificate from Ariel University. Michael also serves as an expert mentor in design at the Center for Entrepreneurship and Innovation at Ariel University, as well as an accompanying mentor and guest lecturer at the Adelson School of Entrepreneurship at Reichman University, and as a mentor and lecturer at "The Blender" - The Center for Innovation and Entrepreneurship at Hadassah Academic College.

As an experienced designer, entrepreneur, manufacturer, and respected mentor, Michael delivers captivating lectures and workshops in the fields of entrepreneurship and innovation, development, manufacturing, and design, intellectual property and patents, design thinking, and more:

1. A theoretical and practical lecture on Design Thinking, accompanied by a practical workshop (in groups) at the end of the lecture. Suitable for academics, students, and professionals from a wide range of disciplines.

2. A fascinating lecture on product development from the idea stage to mass production, including relevant examples and case studies. Emphasizing each stage, from research and material collection, competitor information, patents and patent searches (information gathering), brainstorming, development phase, human engineering, modeling, transitioning to prototype production, and the differences between development and mass production (and preparation for mass production). Exposure and understanding of how the development and manufacturing world operates.

3. A dynamic lecture on modeling and prototyping in the age of 3D printers, reviewing advanced raw materials, green and biodegradable materials, and advanced technologies, and their integration with the Internet of Things (IoT) and Artificial Intelligence (AI).

4. An informative lecture on the history of design, focusing on prominent designers who have altered perceptions, significant design movements throughout history, and the revolutions that have occurred over time, both minor and major, and the differences between them in terms of timing and external influences. Primarily addressing consumer culture in the West.

5. An important lecture on copyright, trademarks, patents, and their types from the crucial perspective of entrepreneurs, inventors, and startups. There is a significant issue in this field; on one hand, there is an inflation of lawyers and offices specializing in patents, while on the other hand, they lack a true understanding of the real needs of clients in relation to their financial capabilities at the time they are in. What is truly required and important in relation to the potential market of the product/idea/venture. When is it really necessary to register a patent? At what point in time do we protect the intellectual property of a product/idea, and how?